Rosalía is the Newest Mac Viva Glam Ambassador

I’m so into this partnership. Rosalía has been chosen as the newest ambassador for MAC Viva Glam and I’m living for it. The Spanish singer known for her flamenco infused collaborations will launch a divine lipstick this month where 100% of the proceeds will go to communities affected by HIV/AIDS, the LGBTQ+ community, as well as girls and women around the world.

Rosalía captioned on her instagram that it is an honor to be chosen for something that so many of her idols have contributed to in the past. Some of these include Riahanna, Christina Aguilera, and Elton John among others.

Baltasar González Pinel, Director of Makeup Artistry states, “The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red. Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”The fiery red lipstick also matches her flamenco style of her personality.

You can purchase it this month for $19 and every purchase will be donated to the MAC Viva Glam Fund. This is also in celebration of MAC Viva Glam’s 26th anniversary. For more info about this collaboration, check out her interview with Vogue’s Laia Garia-Furtado:

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